Number one storage distributor continues to add value to southern European market

Basingstoke, UK, 12th October 2007 – As part of its growth strategy for the European market, dedicated storage distributor, Hammer, today announces the launch of its Italian office.

Following on from Hammer’s recent growth with its Nordic and Irish offices, and with a view to mirror its UK success in the rest of Europe, this move means that Hammer’s unrivalled storage knowledge and dedication can be focused upon another specific European region.

Hammer’s physical presence in the Italian market will further support its partners in providing storage products and solutions for the country’s progressing and demanding IT infrastructure. “We have built up strong relationships with our Italian customers over the past few years”, confirms Hammer’s general manager for Europe, Alberto Cacace, “and by opening an Italian office, we plan to further utilize and reinforce these existing relationships, whilst extending our European presence in an area where dedicated storage distributors are in high demand”.

Hammer Italia will be targeting industry markets with a high standard of storage solutions, by utilizing its storage expertise developed over the past 16 years, and aims to take full advantage of the opportunity to be the leading name for storage in yet another country.

“We at Hammer thrive upon the ability to continue to add value to the offerings available to the market both in solutions and products”, says Cacace, “and to be expanding into a European market such as Italy, we have the opportunity to allow our innovation, awareness of market needs, and first-class tailored solutions to speak for themselves in not only Italy itself, but, ultimately, in southern Europe as a whole”.

For further information, please visit www.hammerplc.com or call 01256 841000