Hammer Announces ATP Signing

Industrial-specification, mission-critical and high performance computing memory boost for Hammer customers


Basingstoke, 2nd June 2008: In its third new manufacturer signing of the year, dedicated storage distributor, Hammer, has announced memory specialist ATP as its most recent addition to its vendor portfolio.

The distribution agreement will see Hammer supplying ATP’s flexible, reliable and rugged memory products in Europe via its UK, Ireland and Nordics offices.

ATP is a worldwide memory manufacturer, and aims to provide the best-in-class ultimate memory solutions - making its benefits to Hammer customers apparent from the outset. With all products benefiting from leading performance, quality, reliability and compatibility, the flexible range includes embedded SATA2 models, industrial DRAM solutions, and fully-encapsulated flash cards (which are waterproof, ruggedised, and provide greater reliability), making ATP products ideal for industrial and mission-critical applications.

ATP’s memory solutions also focus upon high-capacity server memory, which have the aptitude to cater for fully-buffered and registered modules as well as the future of server memory, for example the transition towards DDR3.

ATP fully designs, manufactures, and supports, with lifetime warranties, all of its DRAM, server, and flash memory products which allows for strictly controlled quality standards, the highest level of flexible technical support, and a fixed BOM (Bill of Materials) as needed.

“ATP’s excellence in the server memory arena and its ruggedised flash offerings will satisfy increasing demands for memory performance and reliability”, states James Ward, Hammer’s managing director. “Our industrial customers in particular will now benefit from ultimate-reliability flash products and fixed Bill of Materials (BOM) for module consistency”.

Mark Burnett, Area Sales Manager UK and Ireland at ATP, states that “Hammer is an excellent fit as a distributor for ATP and our innovative memory solutions (including workstation and server memory and leading-edge digital media offerings), and we are very pleased to be working with them. Their focus and knowledge is ideal for helping us reach customers in both commercial and industrial markets.”

“By offering these specialized products, we are extending Hammer’s portfolio into markets requiring industrial appliances, high-class server memory solutions, and high-standard mission-critical memory products, through a vendor which parallels our own company’s ethos”, says Steve Cowley, Hammer’s Storage Products Sales Manager.

"Today's signing of Hammer as a new distributor is in response to the increasing requests of our reseller partners and system integrators," explained Neil Hall, Managing Director, ATP European Operation. "ATP is committed to a distribution network that meets the value preferences of its channel customers worldwide.”